5 Permissions You Didn’t Know You Had (To Build A Million-Dollar Company in 2025)

Want to make millions in 2025? Don’t do these 5 things (unless you really want to).

Photo by Austin Distel on Unsplash

So much of startup-centric literature (and motivational content) is built around telling us founders what we absolutely need to do to succeed. While there may be some universal truths to the core building blocks of entrepreneurial success, the beauty of entrepreneurship is the ability to craft your own rulebook.

Your startup doesn’t need to look identical to some cookie-cutter model suggested by some best-selling book that’s already being followed to a “T” by thousands of founder hopefuls who will fail nonetheless, despite strict adherence to the author guru’s tactics. In fact, in case you didn’t know, that’s a crucial wake-up call for all aspiring entrepreneurs that I’ll reiterate right here: Reading all the books, watching all the TedX Talks, and following all the “rules” does not guarantee success.

On the contrary, entrepreneurial success comes down to knowing which rules, tools, and conventional next steps to ruthlessly cut out to build your business as efficiently and effectively as possible with limited resources. That’s exactly what I’m going to reveal — and potentially bust some myths in the process: These are…