5 Unconventional Marketing Strategies That Get My Business 5+ Figures of Passive Monthly Income
And why my competitors’ marketing looks completely different.
These days, there’s no shortage of “marketing tips and tactics” floating around the internet, insinuating that in order to succeed in business, we need to do all the things. Those things may range from daily social media posts on multiple platforms to paid ads, partnerships, and giving oodles of content away for free. As someone who’s done all the things and also scaled back to build a profitable, low-maintenance marketing strategy that doesn’t rely on out-spending or out-posting my competitors, I believe reexamining unconventional strategies may hold the key.
Before you accept another sales call, pay for one more day of ads, or post another hashtag-filled marketing plea, consider the 5 unconventional tactics that have made one of my businesses 5+ (or more) figures per month (for years), while cutting ad spend and eliminating social media from our strategy.
1. We’re all alone
A common sentiment among marketers and entrepreneurs is that we need to be where our competition is. If they’re populating a certain platform, using certain hashtags, or running certain ads to certain audiences, that’s obviously working, and we should rush to catch up. The problem? By flocking to the same platforms, audiences, and strategies our competitors are blanketing, we put ourselves neck and neck beside them. Thus, we create a competition that rewards those who spend, post, or engage most.
If you know you have far deeper pockets than your competitors and want to pay to play them into the ground, have at it. However, as someone who’s a bit more price-sensitive when it comes to excessive marketing spend, that isn’t my preferred approach. Furthermore, setting myself up for an unnecessary competition sounds like just that: a set up.
I prefer a different strategy: When the competitors zig, you zag. In other words, my business deliberately markets where and how our competitors aren’t and don’t. Thus, we’ve been able to maintain a relatively low burn rate, avoid a crowded market, and keep our tactics proprietary and out of reach of copycat competition. I…
