Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

Just another day in my dog’s shadow…working hard to afford her extravagant lifestyle. I also work with startups, when she lets me.

Picture of me, my dog Esmeralda, and Laguna Beach
Picture of me, my dog Esmeralda, and Laguna Beach
All pictures in the above collage are owned and were edited together by the author (me) in Canva. They include me, my dog (with her permission), a Laguna Beach hike, and my fiance’s seaside proposal to me.

My life in a pistachio shell:


This formula is proof you can launch a business for under $1,000.

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Photo by Diggity Marketing on Unsplash


A few considerations before you accept venture capital (or any other type of funding).

man holding money
man holding money
Photo by Shane on Unsplash


What I learned in my first startup failure and how you can determine if and when to cut your losses.

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Photo by Ayo Ogunseinde on Unsplash


How a boy named Esmeralda changed my life. A love story for those who don’t believe in love.

dog face
dog face
Picture of Esmeralda, taken and owned by her owner and the author (me).

Let me preface this with the fact that I’m not a very emotional person.


Perhaps they aren’t successful because it works; perhaps it works because they’re successful. Entrepreneurs? This one’s for you.

influencer holding up a phone with a social media app open
influencer holding up a phone with a social media app open
Photo by Jakob Owens on Unsplash
  1. The influencers, who built a following around themselves or some type of (free) content they created, and subsequently spun that into a business
  2. The business-first entrepreneurs who built a business by…oh yeah, building a business. Like finding a need, a gap in the market, an underserved audience, teaching themselves the tools from product creation to marketing, and building the whole thing from the ground up.


Hint: It isn’t grammar, imagery, or creativity

computer with word doc open
computer with word doc open
Photo by Dan Counsell on Unsplash

The Name of the Game Here Is Simply ROI


If you’re not in your competitor’s business, you really should be.

girl spying through a plant
girl spying through a plant
Photo by Sharon McCutcheon on Unsplash


And taught me more about the importance of automation, relationships, and hydration in 3 days than I’ve learned in the past 3 decades.

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Photo by David Todd McCarty on Unsplash


And it’s okay.

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Photo by Everton Vila on Unsplash

My real problem with those relationships?

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