Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

Just another day in my dog’s shadow…working hard to afford her extravagant lifestyle. I also work with startups, when she lets me.

Picture of me, my dog Esmeralda, and Laguna Beach
All pictures in the above collage are owned and were edited together by the author (me) in Canva. They include me, my dog (with her permission), a Laguna Beach hike, and my fiance’s seaside proposal to me.

If you don’t like dogs, startups, coastlines, and a healthy dose of sarcasm, I may not be your cup of salted almond milk cold foam iced coffee with 9 pumps of sugar-free vanilla syrup, 7 packets of salt, and 2 Splenda (Starbucks baristas, you are the real MVPs).

My life in a pistachio shell:

I was…

This formula is proof you can launch a business for under $1,000.

Photo by Diggity Marketing on Unsplash

I’ve built companies for hundreds of thousands of dollars, and I’ve built companies for hundreds of dollars. I’ve also lost hundreds of thousands of dollars (typically on those more expensive-to-build companies), and I’ve made hundreds of thousands on companies with an initial investment of under a thousand.

I’m living proof…

What I learned in my first startup failure and how you can determine if and when to cut your losses.

Photo by Ayo Ogunseinde on Unsplash

Let’s be honest: I know why you’re here.

You’re excited to hear another startup failure story from someone whose dreams have crashed and burned before them, even better to hear it was all their fault (what a poor, pathetic loser of an entrepreneur they must be), and you can’t wait…

How a boy named Esmeralda changed my life. A love story for those who don’t believe in love.

dog face
Picture of Esmeralda, taken and owned by her owner and the author (me).

Let me preface this with the fact that I’m not a very emotional person.

I don’t open up quickly or easily and I have an auto-cringe response to most anything mushy or gushy hurled my way. I like to keep my friends, enemies, and pretty much all humans a good six to ten emotional feet away from me on a fairly regular basis.


Spoiler alert: You aren’t Satoshi Nakamoto — and maybe you aren’t supposed to be.

a tactless YouTuber shining a light on the hidden truth about entrepreneurship today, while accidentally revealing an underrated success hack
Photo by William Carlson on Unsplash

I blame my parents for my guilty pleasure’s decades-old origins. Since moving coasts, working in finance, starting companies, and rubbing elbows with an impressively successful (and sometimes eccentric) crowd, it’s only gotten worse.

It all dates back to “The Parade of Homes.”

In case you aren’t familiar, it’s a local…

Entrepreneurship is not an escape fantasy you can buy for $2000

A disappointed failed entrepreneur who made the $2,000 purchase that revealed his unfortunate destiny
Photo by Ben Hershey on Unsplash

There’s a common fallacy among many aspiring future entrepreneurs, and it’s largely to blame for their “aspiring” and “future” status. That fallacy? That they’re missing the one key ingredient holding them back from the entrepreneurial freedom they deserve.

They don’t necessarily know what that ingredient is, but they know it’s…

Here’s the simple formula she used to win over a skeptical audience with one 60-minute speech.

this undercover celebrity CEO’s speech indoctrinated an audience of 13,000 in 60 minutes using a simple 5-step formula
Photo by Samuel Pereira on Unsplash

I’ll be honest: I had no clue who we were clapping for when the moderator welcomed the middle-aged blonde onto the stage. Judging by my fiancé’s shrugging shoulders and the perplexed stares surrounding us, neither did most everyone else in this crowd. …

From an entrepreneur who’s bounced back from each one — including the 400k hack attack that nearly cost me everything.

how to survive, bounce back, and thrive after these 6 devastating business disasters (from an entrepreneur who’s suffered them all)
Photo by Yosh Ginsu on Unsplash

I can often tell an entrepreneurial newbie from a battle-worn veteran of this sanity-testing trade simply by their perspective around disasters. The newbies — or “Positive Pancies” as some might call them — still believe smooth sailing is a permanent state. Their naïveté and inexperience are shrouded in outspoken, evangelical…

And 3 you most definitely should.

entrepreneur puzzled and worried over sacrifices he’s made and considers making for his entrepreneurial venture or startup
Photo by Ivan Lapyrin on Unsplash

Moments after ascending the white oak staircase, I spun towards the billionaire-turned-real estate agent and mouthed “I want it.”

My fiancé cocked his head, redirecting Greg’s attention to my subtle, yet urgent request. The modern, beachside house felt like a million bucks — and had the price tag to match…

Rachel Greenberg

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