But it can be so effective! You just have to ask yourself, who is your audience and what will they appreciate? Some pre-recorded webinars are very blunt about it and admit that it's pre-recorded, but this can actually lower engagement and conversions. Alternatively, the illusion of a live webinar can elicit more of a response, connection, and impetus to take action on those viewers. It's a hard call - since that can also break trust if they audience feels deceived. And for some people and businesses, live (or conversely, pre-recorded) simply don't convert. A lot of that comes down to the personality, confidence, and charisma of the presenter, which is somewhat unfortunate, since it's less a reflection of the product being sold and more about how well the speaker is able to connect with the audience. Though perhaps that's sales for you ;)