Rachel Greenberg
1 min readApr 14, 2021

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Haha totally agree Jovan - I prefer the $200k version, too - but I was trying to keep it relatable and attainable for brand-new entrepreneurs and first-time launches.

In regards to getting the customers to pay for the package, I think that comes down to a few things:

1. Ensuring you're offering enough value to warrant the price you're charging

2. Positioning your value add to the right targeted group who could most benefit (and getting as far from "generic" as possible)

3. Mastering lead generation and customer acquisition in your niche, which is often attained via a high volume of trial and error.

I've written multiple articles about various marketing and customer acquisition strategies I've used to do just that, so you're welcome to check those out, but it was hard to pack all the marketing tips into this article and didn't want to repeat myself for recurring readers who've already read my other marketing-focused articles. That said, I'll link my 200x ROI article below, in case you find that one helpful:

https://entrepreneurshandbook.co/the-formula-that-got-my-business-a-200x-roi-in-our-first-90-days-2b0d12fa5f91

One other you might find helpful (and very relevant to this type of product):

https://entrepreneurshandbook.co/the-one-free-marketing-tactic-every-entrepreneur-should-employ-like-yesterday-1dd709806c65

Sorry for the long response, but hope that was helpful. :)

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Rachel Greenberg
Rachel Greenberg

Written by Rachel Greenberg

Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

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