Hi Kristen - amazing detail here! One question: Do you have a way of getting a significant volume of early book reviews before publishing and running ads? Based on this strategy, it seems you'd run ads right away after publishing a book on KDP, but I've heard from many KDP authors that those early reviews are paramount to sales, the success of ads, and the overall performance of a book after its 30-day "Amazon bump" (the supposed favorable exposure Amazon gives to newly published books). I'm wondering if that differs by genre or if you're creating a type of low-content book that doesn't typically get or need reviews to succeed? Would love to hear your thoughts on this!