My TikTok Famous Friend Took a Page Out of Elizabeth Holmes’ Playbook — And It’s Working

Here’s why influencers are beating entrepreneurs at our own game and the 3 mistakes holding you back from similar success.

Rachel Greenberg
Entrepreneurship Handbook
7 min readMar 15, 2022

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My TikTok famous friend shouldn’t be successful — here’s why he is, and what entrepreneurs can take from his playbook to beat influencers at our own game.
Photo by Cande Westh on Unsplash

Let’s not beat around the bush: TikTokers (famous ones) think they’re hot you-know-what. Or at least my friend…

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Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤