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What I Learned Creating 400+ Teen Entrepreneurs During the Pandemic

And the permission you already had to be the change you want to see…

Rachel Greenberg
6 min readJan 9, 2021
Photo by Austin Distel on Unsplash

First of all, let me address the elephants in the room: there was (is) a pandemic, the U.S. presidential election happened, and masks became a political statement.

As a business owner whose company created over 400+ teen entrepreneurs during the pandemic, I believe I have a unique window into what enabled some to flourish during this difficult time, while others clocked out early.

2020 wasn’t what anybody really expected, for better or worse.

Fortune 500 companies signed multi-million dollar commercial leases; then work-from-home happened. Zoom was a useful tool for digital business owners like myself; then it became the hub for social-distanced gatherings. Teens got excited for prom, college visits, and upcoming summer plans; suddenly everything was canceled.

We all had plans for 2020, and come March, it seemed like normalcy and those plans were gone forever. However, I would be lying if I told you I thought sitting inside and “waiting it out” was being a hero. Sure, there were safety concerns. Yes, we needed to make some changes and adapt. But no, I can’t in good conscience…

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Rachel Greenberg
Rachel Greenberg

Written by Rachel Greenberg

Wall Street Investment Banker → Entrepreneur & Startup Consultant. “Top 10 Entrepreneurs of 2020” Yahoo Finance. CEO of Beta Bowl. Mom of 3 furbabies ❤

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